EVIDENCE-BASED DECISIONS
We have long heard that data is the oil of the 21st century. But unlike oil, data is everywhere and accessible to all kinds of organizations. The problem is how to extract the most value from it.
At Teknesofía we have experience working with different types of data at different stages of their life cycle. We can help you with the measurement strategy, the definition of data governance, the data collection process, the integration of sources, exploratory, descriptive and advanced analysis, and the development of data products such as dashboards or Machine Learning models and AI.
Our passion is the production of applicable and transformative knowledge based on evidence.
Products and Services:
We have extensive knowledge implementing measurement strategies for apps and websites from different industries: eCommerce, Banks and Finance, Health, government and education, Mass Consumption, among others.
We put data at the center, to help you design digital products, research and optimize the user experience (UX), properly attribute conversions and carry out A/B experiments.
Popular services or projects:
- Google Analytics 4 audit / set up
- GA4 & GSC BigQuery Export setup and management
- UX/UI website improvement projects
- eCommerce A/B Testing framework implementation
We do exploratory and descriptive analysis of all data sets to help you discover the most relevant insights and make data-driven decisions.
We work with the main visualization and BI tools on the market to produce control panels tailored to the needs of each audience.
Popular services or projects:
- Marketing Dashboards with Looker Studio
- BI Dashboards with Tableau or Power BI
- Predictive Conversion Analysis
We design and implement projects for the analysis of public opinion and monitoring of the digital conversation in the main social networks and media.
Popular services or projects:
- Social Media Comments Sentiment Analysis
- Social Media and News Outlets Clipping reports
- Net Promoter Score and Customer Satisfaction surveys